While public markets standardized digital trading and custody decades ago, private markets historically developed around manual friction. Venture360 is building the cloud operating layer for fund administration, SPV workflows, and secondary transfers.
By Connetic TeamPublished August 25, 2026
Private Company Highlight
Standardizing fund administration, SPV workflows, and secondary transfers from the Heartland.
This company is discussed for informational and educational purposes only. The discussion is not a
recommendation to buy, sell, or hold any security, and should not be viewed as representative of all
Connetic investments or prospective investments.
While public equity markets benefit from automated clearing, electronic custody, and standardized
reporting, private-market operations historically developed around bespoke spreadsheets, manual
capital call notices, and disconnected PDF statements. As companies stay private longer—and as wealth
advisors increase allocations to alternative assets—the administrative and compliance overhead of
managing private vehicles compounds.
Founded by CEO Rachael Qualls in Kansas City, Missouri,
Venture360 was built to address that operational friction. The platform
provides a cloud-based operating layer designed to coordinate fund administration, investor
communications, compliance workflows, and secondary transfers across venture capital and private
equity structures.
Venture360’s cloud portal unifies LP statements, capital call management, and portfolio accounting into an audit-ready interface. Image: Venture360.
Administer
Structure
Transfer
Automated quarterly LP reporting, accounting, and K-1 tax distribution.
Purpose-built entity formation for traditional syndicates and RIA-advised SPVs.
Structured secondary liquidity via LIQUIFI for controlled LP transfers.
Guided SPV formation workflows allow managers and advisors to launch compliant investment vehicles with digital onboarding. Image: Venture360.
In public company reports, Venture360 states that its software has supported more than $3 billion in
deployed capital across 2,800+ investments and 15,000+ investors.
Why It Matters: Infrastructure Precedes Adoption
This month’s commentary explores how operational complexity, multi-tier SPV fee stacking, and
liquidity friction often undermine private-market investments. The growth of platforms like Venture360
highlights an important structural shift: expanding access to private markets is only sustainable when
accompanied by technology that standardizes reporting, tax coordination, and governance.
Operating from Kansas City, Venture360 also reflects a broader geographic dynamic—foundational
financial technology platforms building close to customers across the Heartland rather than
exclusively within coastal hubs.
Companies featured in this section may be held by one or more Connetic-advised accounts. The
reference to this company is for informational and educational purposes only, does not represent all
holdings or all investments selected by Connetic, and should not be considered a recommendation,
endorsement, or indication of future performance. Operating figures are company-reported and have
not been independently verified. Holdings are subject to change.
