Company Spotlight: SupportPay

Founded by CEO Sheri Atwood after living through the financial chaos of co-parenting after divorce, SupportPay is solving a problem hiding in plain sight: the messy, emotional, high-stakes financial layer between households.

The platform is built for families who need more than a payment app: expense splitting, receipt uploads, document storage, shared calendars, private messaging, payment tracking, and organized records for situations like court, taxes, probate, or power of attorney. SupportPay also states that users can send and receive payments without sharing banking information and, where eligible, report on-time support payments to credit bureaus.

Since launch, SupportPay reports that it has impacted more than 500,000 lives, managed more than $800 million in expenses and payments, reached users across all 50 states and 70 countries, and earned coverage in more than 300 media outlets, including Fortune, The Wall Street Journal, The New York Times, and Inc.

The part we find especially compelling is that SupportPay is no longer just a consumer app for co-parenting. It is expanding into a broader family-finance infrastructure layer, including employee benefits, financial-wellness channels, and advisor-oriented workflows. Elder care, shared expenses, family loans, reimbursements, household obligations — these are not edge cases; they are everyday financial workflows. We believe SupportPay gives advisors a structured way to help clients manage those realities.